A brand shaped by the people

J Balvin’s first car was a Volkswagen Golf named Rayo. It helped take him on the journey to accomplish his dreams. Rayo was more than a car; it was a symbol of passion and the inspiration behind an entire J Balvin album.

Now Rayo is going to do it all over again. 

Volkswagen, in collaboration with Rayo and J Balvin’s Vibra en Alta Foundation, are empowering the next generation of Latin artists — creating music videos to share their sound with the world.

Over the years Volkswagen vehicles have been filled with many things—friends, surfboards, rebels, entrepreneurs, dogs and families, but there’s one thing that’s been in every VW: a story. And whether it’s the tale of an iconic journey to Woodstock, or a memory of a family road trip, your stories are what give our sheet metal soul. Because for over 75 years your story has shaped ours, and here’s to many more to come!