Blue ID.Buzz and blue classic VW Beetle side by side.

Lifestyle and heritage

Volkswagen holds a special place in American culture. It is celebrated for its iconic vehicles, which symbolize freedom and adventure.

Classic turquoise VW beetle.
VW ID.Buzz logo.


VW ID.BUzz and classic VW Camper side by side at beach.


Photo collage showing people with Volkswagen cars and merchandise with the text We shape its metal You shape its soul overlayed on the collage.

Shaped by the People

Americans have been falling in love with Volkswagen, from the first Beetle landing at the dock in New York to the all-new electric ID. Buzz pulling into driveways all over the country. We believe history is made by the people who lived it, and that it’s being made new every day. Meet some Americans who live their dreams—and build our future—behind the wheel of a VW.

Explore our story
ID.Buzz next to VW camper van at the beach.

Our heritage

From the Beetle and the Bus, through the Rabbit, Jetta and GTI, and to the Tiguan and Atlas, Volkswagen has always maintained its status as “the people’s car”—delivering not just great value in transportation, but fun-to-drive cars with a unique style.

View the Volkswagen timeline
ID.4 emblem.

Assembled locally in Chattanooga, TN

Shop ID.4
Girl with pool inflatable next to VW GTI.

Explore VW DriverGear

Go to VW DriverGear
Tree next to scenic lake.

Championing change

Learn how we engage with communities